| May 2012 | ||||||
|---|---|---|---|---|---|---|
| S | M | T | W | T | F | S |
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 | ||
And that’s not counting the songs downloaded as part of the Pepsi iTunes promotion.
At the current download rate, Apple calculates their downloads to be 2.5 million songs per week or 130 million songs per year. While the company would not detail the platform split, their goals are quite clear.
The Windows market is part of the story.
“Certainly our Mac base created the momentum and were the first to adopt iTunes, but it’s gone on to become a national cross-platform story—we expect to see iTunes Music Store will reach everyone with a personal computer that is interested in music online,” Chris Bell, director of Product Marketing for iTunes, told MacCentral....”Apple has been able to sustain its market lead because it offers the content, the application, and the hardware, and thus an integration that is much superior than the competition,” said Tim Deal, senior analyst with Technology Business Research. “Superior integration means a better user experience and better word-of-mouth marketing as a result. No other competitor currently in the music download business can offer all of the elements of the equation that Apple can, and it makes a huge difference.”
