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From Business Week:
In May, TiVo is rolling out what may sound like the ultimate in chutzpah: ads on demand.
Ads are entertaining enough that a service that offered the opportunity to select which ads you want to see, could work. I know I'd want to see a lot of the ads for movies, TV shows, Macs, iTunes, and any number of other things, particularly if I were thinking about buying the products being advertised. And if I heard through the grapevine that some ad was particularly entertaining, I'd probably have a look at it.
