| May 2012 | ||||||
|---|---|---|---|---|---|---|
| S | M | T | W | T | F | S |
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 | ||
POLAR EXPRESS A BOMB – NOT. A lot of reports have stated that the film, The Polar Express, is bombing. This is not correct. Per Variety (no link):
| Title (weeks in release) | 5-day | engag. | $/engag | cume | % change* |
| 1. National Treasure (2) | $46.2m | 3,243 | $14,260 | $87.9m | -6 |
| 2. The Incredibles (4) | $33.2m | 3,453 | $9,622 | $214.7m | -9 |
| 3. Christmas with the Kranks (1) | $32.0m | 3,393 | $9,431 | $32.0m | — |
| 4. The Polar Express (3) | $27.2m | 3,650 | $7,444 | $82.2m | +28 |
| 5. The SpongeBob SquarePants Movie (2) | $23.4m | 3,307 | $7,076 | $58.6m | -44 |
| 6. Alexander (1) | $21.6m | 2,445 | $8,847 | $21.6m | — |
| 7. Bridget Jones: Edge of Reason (3) | $9.1m | 2,473 | $3,680 | $32.5m | -33 |
| 8. Finding Neverland (3) | $6.5m | 513 | $12,749 | $7.8m | +462 |
| 9. Ray (5) | $5.0m | 2,585 | $1,934 | $65.0m | -15 |
| 10. After the Sunset (3) | $4.6m | 2,309 | $1,981 | $24.6m | -35 |
| NOTE: First column reports the full 5-day holiday weekend. The % change column compares 3-day spans, however. |
Polar Express was the only film that increased its box office over the week before, other than Finding Neverland, which did it by adding theaters. It’s quite rare for a film to show a week-to-week increase in box office, other than by adding theaters.
